In 2007, Pete and Woody decided to change their business model by eliminating the clothing and shoe lines and concentrating on what they believe to be their niche in the marketplace: fitting and building custom clubs for the avid golfer. Pete and Woody have fit over 30,000 and 15,000 clients, respectively. When you walk into a golf shop with a high employee turnover rate, you will not get experience or expertise.

Their realization of their niche in the market has certainly proven itself. In 2011, Golf Digest named them to its first list of Top 100 Club Fitters. They were presented with the Ping Club Fitter of the Year Award in 2009, and have received recognition as a Top Club Fitter for both Titleist and Taylor Made.

In 1977, Pete Makowski began building and repairing golf clubs in his basement. He received club making training from some of the most skilled club makers in the New York area. At that time, fairway woods were made of wood and irons were forged. From the beginning, Pete has believed in building the club to fit the person and has been building custom clubs ever since.

Soon, his endeavors developed and Pete opened his first business just two years later, in 1979. Like many businesses, he started off in a small office space on Mineola Boulevard. His business continued to grow in a relatively short span period of time.